Online banner advertising was quite popular when advertising space was sold on the web. These days, some online business owners think that it must be no more relevant. Is online banner advertising still effective? web advertising
A web site that sells banner advertising space can only guarantee that people will spot your ad. They cannot guarantee that anyone will read it or click to your landing page or website.
The worldwide measurement and informationNielsen and company, recently documented that investment in display online advertising, which includes online banners, increased over 26% for that first quarter of 2013. If banners did not work, business owners would not continue to buy them, logically.advertising media
How can you make your online banner advertising effective?
Success with online business marketing, like marketing an offline business, always equates to owning an acceptable return on the marketing investment. You are wasting your money if your banner campaign is costing more than it's earning. The typical click through from banners is roughly 2% to 5%.
Actual cash from direct response advertising sales will not be the only method to measure the success of your banner ad. These people may well buy another product from you at a later date via your email marketing campaign if you are directing visitors to a landing page and collecting emails with an opt-in form.
Online banner ads will also be effective being a marketing branding tool. Brand advertising, rather direct response advertising, costs a lot of money because you need massive exposure for effective results. This kind of banner advertising is favoured by large companies that have the budgets to enjoy on this kind of marketing.
The effectiveness of your banner ads depends on applying the right strategies, as with any form of advertising. To optimise your banner ad performance, ensure that it is put into a leading position at the very top, or nearby the top, in the page. Place the ad on a relevant website with steady, reliable traffic that is visited by people who are thinking about your goods and services.
Sell the click, not the merchandise
Online banner advertising has become modern-day with better targeting and improved graphics. The objective is to 'sell the click'. Make sure that your message is about a want, desire or concern that your particular audience could have, so they should click on the ad to learn more. It's the work of your own sales page to market the merchandise.
Your chances of getting viewers to completely click on your banner ad increases whenever your message motivates people to find out more. Then, once they have clicked on your banner they are directed to a landing page that provides something of value in exchange for their email address. Once you have their email address, you are able to follow-up the lead with email marketing.